“The fundamental idea is buy anywhere and read anywhere,” said James Crawford, an engineer for Google eBooks, who emphasized that the system makes it easy to read the same book on multiple devices. “The fundamental architecture is cloud-based, and you never wonder where to put your books.”
The company claims that it will have more books in its catalog than any other online bookstore — more than 3 million titles, but only about 200,000 of those are books licensed from publishers. About 2.8 million of the books are books no longer under copyright in the United States that Google has scanned from university libraries as part of its controversial Google Books project. Started in 2004, Google Books has scanned millions of books, mostly without permission from copyright holders, making them searchable online.
Book buyers will have all their books tied to their Google account, and the service will use Google checkout for payment.
The fate of these so-called orphan books remains in the hands of a federal court judge in Manhattan, and are not available in the bookstore launching Monday.
Google is also partnering with independent bookstores, including Powell’s, to let them sell e-books on their website and share in the revenue from the sale. Independent and local bookstores can drop technology from the American Booksellers Association onto their sites to enable them to sell e-books through Google.
“The idea is that you buy where you are and read on devices you already own,” Crawford said. “We are committed to open structure, and building up a wider and wider retailer network.”
The decentralization of book-selling venues is a clever way to take on Amazon.com, which for many is synonymous with online book sales, and iTunes, which is closely tied to Apple’s iPad/iPod/Mac ecosystem and fighting to become as powerful in digital print sales as it is in digital music.
However, Google eBooks does not yet have an open-affiliate program like Amazon’s, that lets reviewers and website owners insert custom code into a link so they get a small percentage of every purchase initiated from that link.
Book readers will be able to switch from reading in a browser (Chrome and Safari only), to their mobile devices (Android and iPhone) to an e-book reader, without losing their place. However, with copy-protected books, there is no cut-and-paste, no printing and no lending or giving a book away.
Readers who travel outside U.S. borders will be able to read books already in their account, unless those books are not out of copyright in the country the reader is visiting. Users can’t purchase books when visiting the store from a non-U.S. IP address, the company said.
All of the largest publishers, except for Random House, are opting for a model where the publishers set the price and Google and other retailers are simply acting as their agents. In this model, publishers and Google/retailers roughly split the price.
Other publishers and Random House are opting for a model where they sell books to Google at a set price and on a schedule of discounts, leaving the retailers free to price the books as they like.
Book prices will range between $1 and $300, since the service will include technical and academic publications, such as books from O’Reilly and university publishers.
Google also seems cognizant that it is under scrutiny from government regulators. Currently, when books in print come up in Google and Google book-search results, Google includes links to places to buy them online, including Amazon.com. That behavior won’t change, the company said, but Google eBooks will now be one of the options.
Google hopes to layer social features into the service in the near future and says the infrastructure is in place to let people buy both a digital and paper copy of a book in a bundle.
Post by Ryan Singel and can be found here: http://bit.ly/e7G1DZ