With a 78% share of the market, Hanvon is the most popular maker of e-readers in China.
Black-and-white e-ink is currently used in the displays of 90% of e-readers, such as Amazon’s Kindle and Barnes & Nobles’s Nook, according to The New York Times.
After the success of Apple’s iPad as an e-reading device and Barnes & Nobles’s recent announcement that the second-generation Nook would use a color LCD screen (rather than black-and-white e-ink), it seemed the days of colorless e-ink devices might be numbered. The addition of color could make e-readers more exciting for consumers who dislike the relatively short battery lives and glare of tablets with LCD displays.
Still, the new e-ink displays, which are produced by laying a color filter over standard black-and-white e-ink screens, are neither as vivid nor sharp as their LCD counterparts — The New York Times likened them to “faded color photograph[s]” — nor can they handle full-motion video.
Neither Amazon nor Sony have confirmed that e-readers with color e-ink are in the works.
“On a list of things that people want in e-readers, color always comes up,” Steve Haber, president of Sony’s digital reading business division, told The New York Times. “There’s no question that color is extremely logical. But it has to be vibrant color. We’re not willing to give up the true black-and-white reading experience,” he said.
Story by Lauren Indvik of Mashable
Image courtesy: New York Times