The words "clear and competitive terms" and "no hidden fees" will be appealing to may self-publishers who are looking for a novel way to access the nascent e-book market. B&N even helpfully notes it's a nice way to get your works in front of "millions of new readers" (while carefully neglecting to mention that you actually have to promote your works, and get them popular in order to actually sell them--just as you would for a paper copy.)
All accepted titles are wrapped into B&N's electronic bookstore ("one of the world's largest digital content catalogues") speedily, within 24 to 72 hours after upload. That is faster than Apple's record of accomplishment of accepting apps into its app store, and will be of great interest to authors who write time-sensitive publications or serialized e-books. You will be able to price your work between $0.99 and $199.99, and receive "a competitive royalty" based on the price, given that B&N has to make a profit itself and will have to cover the costs of hosting and distributing your texts.
This last point is interesting, since it is a tacit hint that many self-published texts may be image-heavy, which instantly makes you think of university-level (or even school-level) textbooks. Self-publishing for these sorts of books will make a lot of sense for many lecturers who are keen to turn a small profit on textbooks for their lecture courses, without any of the hassle of finding and persuading a publisher of the benefits of their work.
Then our minds instantly turn to the current problem dogging e-books with textbook publications in particular: The lack of colour displays on the leading e-readers. In B&N's case, this is the Nook--which does sport a colour display, but only for the purposes of browsing titles and controlling the device. Though B&N does have e-reader apps (just like Amazon does) for other platforms like the iPad and Android smartphones, all of which can definitely cope with colour images, the Nook's e-paper unit can only manage grey scale. I believe it is about time B&N one-upped Amazon's Kindle with a Nook that has a full-colour unit? It would be a decisive move right now in a highly competitive market.
Blog piece by Kit Eaton and can be found here: http://bit.ly/cHctDd