Other devices include a 7-inch color e-reader for $129.99, two 6-inch black-and-white e-readers that closely resemble the Kindle 2 for $149.99 without Wi-Fi and $159.99 with Wi-Fi, and a $299.99 10.1-inch Wi-Fi-enabled color tablet.
“We want to make e-reading more accessible to a mass audience,” said Tony Antolino, senior VP of DMC Worldwide and Copia. “Not everyone can afford all of the higher end devices.”
The question is whether Copia can compete with the established players in the space, several of whom have already captured large shares of the e-book market, established partnerships with major authors and literary agencies, and launched devices that have become household names.
While I don’t think its line of e-ink readers stand a chance against the cheaper, better Kindle 3, the social platform could be a major success. Readers who like to share and discuss what they are reading will discover an integrated experience that will lead them to purchase books from Copia’s store over one of its competitors — if Copia can offer enough incentives to get them to explore the platform in the first place.
What do you think of Copia’s forthcoming line of devices and social reading platform? Can a small manufacturer compete against the likes of Amazon, Apple and Barnes & Noble?
Original story by Lauren Indvik. The full story can be read here: http://mashable.com/2010/08/03/copia/